dublinka

'The language of poetry and advertising' - was the title of an interdisciplinary teaching project at Hamburg University, conducted by Martin Klepper and Ingrid Pille back in 2000. The course was based on the premise that poetry is the literary genre advertising is most closely related to, both in the linguistic techniques that are employed in both genres and in the functions they serve. The report on the project, which outlines the general syllabus also, makes for interesting reading. Naturally it raises the following question: Can poets and poetry be manufactured to serve the needs of advertising in a consumer society?